On-line marketing channels provide marketers with the highest return on marketing investment.

This said, there is increasing evidence that on-line marketing improves when analysis, segmentation and modelling techniques are applied. A recent Jupiter Study (March 2005) cited that broadcast email campaigns achieved 1.1% conversion rates, compared to 2.8% for lifecycle campaigns and 3.9% for web-site clickstream based campaigns.

Having a persistant view (with current and historical information) of your on-line channels and customers, with advanced analytical software embedded into your on-line messaging will yield significantly higher levels of return on marketing investment.

smartREACTION™ provides all these ingredients, as an integrated single supplier solution out of the box.

"smartFOCUS has come a long way in two years but they are not resting there"
David Norris, Senior Analyst, Bloor Research

• Analysis Data Server
• Analysis and Visualization
• Campaign Management
• Content Management
• CRM Integration
• Dynamic Personalization
• Measurement and Reporting
• Real Time Campaign Tracking

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